What Is a Crypto Launchpad?

Last Modified:
June 2, 2025

Quick Summary

A crypto launchpad is a platform that helps new blockchain projects raise funds and gain early exposure through token sales.

  • Investors who join token launches can often access new tokens at a lower price before they hit public exchanges.
  • Most launchpads require users to stake or hold the platform’s native token to qualify for participation.
  • Always research the project’s whitepaper, tokenomics, and vesting schedule before investing to ensure future success.

A crypto launchpad, also known as a crypto incubator, is a platform that helps new blockchain projects raise funds and gain exposure by launching their tokens to early supporters. In return, users who participate in these launches often get early access to tokens, often at a discounted price, before they’re listed publicly.

Besides allowing vetted projects to raise capital through token sales, launchpads also offer projects marketing support, credibility, and access to a built-in user base. A successful launchpad campaign can build momentum, attract long-term holders, and create early liquidity. Meanwhile, for investors, launchpads offer a rare opportunity to invest early before the price starts going up.

How Do Crypto Launchpads Work?

Each launchpad has its own rules, but most follow a similar process. Projects apply to the launchpad and go through a screening or due diligence phase. If approved, the project is listed with details like the token price, sale date, supply, and allocation limits.

As an investor, you’ll typically need to hold or stake the launchpad’s native token to participate. For example, on some platforms, holding a certain number of tokens unlocks access to better allocations or guaranteed spots.

When the sale opens, eligible users can commit funds in exchange for a portion of the new token. Once the sale is over, the purchased tokens are either airdropped or claimed by the new owners.

What to Look for in a Crypto Launchpad?

Like any investment opportunity, crypto launchpads come with risks. While some projects launched through these platforms have become successful, others have failed shortly after going public. That’s why it’s essential to evaluate each project carefully before getting involved.

Start by reviewing the project’s whitepaper, team, and roadmap. The whitepaper should clearly explain what the project does and how the technology works. Meanwhile, the team should have relevant experience and a realistic, well-planned roadmap.

Next, take a close look at the project’s tokenomics. This includes how many tokens are being sold at the launch, how many are reserved for the team or early investors, and how the remaining supply will be distributed. 

Also check the vesting schedule, which details how and when tokens are released after the sale. Some projects unlock tokens gradually over time to prevent sudden dumps. Others may release a large portion immediately, which could lead to sharp price drops if early investors sell quickly.

Finally, consider the reputation and track record of the launchpad itself. Platforms with a history of successful, well-vetted projects are more likely to offer higher-quality opportunities. Avoid unknown or poorly reviewed launchpads, especially if they lack transparency about how projects are selected. Some major crypto exchanges also offer built-in launchpads. For example, MEXC Launchpool regularly hosts token sales for vetted projects.

Remember, even if you gain early access to a promising token through a good crypto launchpad, there’s no guarantee of success. Markets are unpredictable, and many variables can affect a project’s performance. Always do your own research, understand the risks, and never invest more than you’re prepared to lose.