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Inside an NFT

Key Takeaways
  • An NFT can be split into three parts: the token, the metadata, and the visual/asset being represented.
  • An NFTs parts can be stored in on-chain or off-chain databases.
  • An NFT is created in 4 simple steps: digitizing, storing, signing and minting.

Previously, we discussed what NFTs do and how they work. In this module, we'll be exploring what actually makes up an NFT.

An NFT can be split into three parts: the token (A), the metadata (B), and the visual/asset being represented (C).

Part A is the cryptographic token itself, containing a link called a Uniform Resource Identifier (URI) pointing to Part B.

Part B contains metadata with properties such as the NFT name, image pointer, traits/classifications, and descriptions. Part B contains another link pointing to Part C.

Part C is an external link that stores the image/asset being represented by the NFT.

*Note: metadata refers to data that describes other data. In the case of NFTs, these are often stored in .JSON formats.

Let’s explore each part!

Part A

Part A is the actual non-fungible token (NFT) that is unique. Each NFT has a pointer inside, called a URI, that leads to metadata (Part B) describing a list of the NFT's properties.

An NFT’s properties usually include the things under Part B.

Part B

  1. NFT Name - This is often the kind of NFT in a collection or title of a certain media. Numbers are also added to distinguish it from other NFTs that have similar names (Ex: CryptoPunk #7523, CryptoPunk #5731).
  2. Image Pointer - A URI or link which points to where the actual image of the NFT is stored, such as in a distributed storage system (like the InterPlanetary File System or IPFS).
  3. Traits and Classifications - These characteristics of an NFT make it unique from others like it. These characteristics include colors, clothes, patterns, numbers, backgrounds, and functions. You’ll often find these in projects that have unique art. 
  4. NFT Description - Think of this as the caption that gives some background information about the NFT. This is often shown below the NFT in marketplaces and platforms. 

If you’re still confused about what metadata is, maybe this could help! The metadata of an NFT describes everything about it. Take, for example, an NFT representing a concert ticket, it might include the artist, seat, and type of the ticket. 


"name": "Justin Bieber Live in Manila (VIP)",

"description": "Justin Bieber is bringing his Justice World Tour to the CCP Open Grounds on October 29, 2022",

"image": "https://ipfs.io/ipfs/QPVsp5Uq8CuA7GPofJFpsRQo2iU1csdJVEJU7SoveUAmzp",

"attributes": [


"trait_type": "type",

"value": "VIP"



"trait_type": "seat",

"value": "0011"



"external_url": "https://justinbiebertickets.com/1234"


Basic structure of an NFT metadata based on the concert ticket example.

Part C

This part is where the visual or asset is stored. Part C can be something as simple as a Google Drive link to something more complex like the IPFS or InterPlanetary File System. 

Side note: Not all NFTs are created the same. The structure of its parts will differ from other types of NFTs. We outlined above the basic structure of the most common NFTs used in the Ethereum blockchain.

Where the NFT parts are stored

Now, you might be wondering: where are these parts stored? Part A, the cryptographic token itself, is stored on the blockchain, which is transparent, immutable, efficient, and decentralized.

Parts B & C can be stored on-chain, meaning inside the blockchain, or off-chain, meaning outside the blockchain. However, storing Parts B & C on-chain isn't usually done due to the blockchain's limited memory space, making storing bigger data like the metadata and visual/assets extremely expensive.

Off-chain storage for Parts B & C can range from a distributed storage system like the IPFS to a simple Google Drive. Knowing where Parts B & C of your NFTs are stored off-chain is essential to understand due to the implications this may have on the integrity of your NFT. We’ll discuss this more in our “Limitations of NFTs” module.

In March 2021, iconic NFT artist Beeple sold his artwork named EVERYDAYS: THE FIRST 5000 DAYS at Christie’s for a whopping $69 million. You can find this tokenID on the auction house’s website, which, when searched in a blockchain explorer, will give out an IPFS URL containing the metafile.json file or metadata. Furthermore, this contains a URL to the actual NFT artwork image. How cool is that?

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Inside an NFT


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